When is an advertisement not an advertisement? When it drives us to such emotional peaks that we forget we’re watching a commercial for a product. I’m not sure I’ve seen an ad that has compelled viewership, by such a diverse audience, as this “First Kiss” video by L.A. fashion label…
I don’t Know Bill Crandall, but I know people like him. You probably do too. You know, it’s those people that you go out to lunch with who pour salt on their food before they even taste it because they just assume it needs more flavor. Usually they’re so wrapped…
Last night’s Grammys broadcast wasn’t all that memorable from a musical perspective. Although the performance by Nile Rodgers, Daft Punk, Stevie Wonder and Pharrell was truly awesome. Those of us in social media marketing will remember last night’s Grammys as the night the Oreo tweet was dethroned as the Tweet…
Ever have the privilege of seeing a dancing spleen? Until today, neither have I. But that’s all changed since I saw a video on YouTube that answered a very important question that I’ve always pondered. “What Does The Spleen Do?” This video was created for the 107th Annual Second Year…
Are you friggin kidding me?? A real estate company did this? Wow! yes! This is real-time marketing! This is content marketing that goes beyond the crappy Facebook post or horrendous tweet. As detailed in AdWeek, this timely work isn’t the first real-time marketing opportunity taken by Century21. Roughly the size…
Spirit Airlines has parodied real time current events for some time. This time they have placed Richie Incognito and the Miami Dolphins in their cross hairs. They published the new “tongue-in-cheek” ad campaign having fun with the Dolphins’ alleged bullying situation with Incognito and his teammate Jonathan Martin. “Don’t be…
The government may have shut down, but the movie business is still up and running and at least one theater chain wants to offer a modicum of help. AMC Theatres wants to extend a hand to those burdened by the lack of progress within our political system by offering a…
Kenneth Cole took to Instagram to address the firestorm of activity that ignited after he published the following Tweet: “Boots on the ground” or not, let’s not forget about sandals, pumps and loafers. #Footwear — Kenneth Cole (@KennethCole) September 5, 2013 His Tweet launched a massive response but it may…
Please watch the video above. It’s only 4 minutes but it will tell you why some people are losing Twitter followers. In the video, you’ll see that I have a bit of an attitude. Well it’s because I’m downright offended. I’m actually pissed off. Seems like some people I used…
In order to have a socially led brand, you have to focus on making sure that you outline a clear cohesive social strategy that you either execute in-house or via a competent agency that is immersed in social. If you choose to operate within your own organization, you have to…
Love this video but if you’re in traditional media….you might not want to watch this video. This video is an hour long and if you’re marketing or advertising in this social economy you need to watch this, rewind it and watch it again. If you’re a brand who worries about…
Hey all you Mad Men & Mad Women out there, here’s a stat for you to ponder with your morning coffee. As you can see from the image above, 27% of consumers say that they’d be interested in real-time interaction with TV commercials from a mobile device or second screen….
“Every consumer is their own media company“. Shiv Singh, Global Head of Digital, PepsiCo Social media puts you in a position to speak directly to your customers about things that THEY are interested in when they are interested in them. As Shiv says… Marketers will have to shift from traditional…
As a life long Notre Dame fan, I was ecstatic when the time ran out and we were still standing undefeated. It’s been a very long 20+ years since the Golden Domers have made a trek to be a part of a national championship game. And being that I live…
