“Every consumer is their own media company“. Shiv Singh, Global Head of Digital, PepsiCo
Social media puts you in a position to speak directly to your customers about things that THEY are interested in when they are interested in them.
As Shiv says…
Marketers will have to shift from traditional advertising process that takes 8-9 months to real time marketing to be more meaningful to consumers
You can amplify your affinity and influence by being relevant and participating and engaging in the social media conversation.
You’ve seen my video on this subject, maybe hearing it from a retail product exec who actually get is, this ideology might just sink in.