As Jimmy Fallon launches his version of the Tonight Show, you can’t deny that in addition to his awesome talent on stage, Fallon knows how to use social media to his benefit. From his use and parody of hashstags to the implementation of the official Tonight Show app, social media…
Last night’s Grammys broadcast wasn’t all that memorable from a musical perspective. Although the performance by Nile Rodgers, Daft Punk, Stevie Wonder and Pharrell was truly awesome. Those of us in social media marketing will remember last night’s Grammys as the night the Oreo tweet was dethroned as the Tweet…
Social television is getting quite intimate. Retailer, H&M is going to utilize the Super Bowl as a springboard to launch their new collection of David Beckham Bodywear. However this product launch allows you to actually participate. This just may indeed be the integration of advertising and social media that marketing…
The 40th Annual People’s Choice Awards was broadcast last night and did extremely well from a social television based perspective. Last night, according to results compiled by Nielsen SocialGuide, over 482,000 unique Twitter users pumped out nearly 2 Million tweets in and around the broadcast of the show. The 40th…
I’ve previously mentioned (guaranteed actually) that I believe social media marketing efforts for 2014 will begin to be more be focused on sports and entertainment and the integration of brand partners. Accordingly, I’ve been doing a lot of research and I’m finding that it appears the basis for my change…
Kevin Spacey obviously “gets it”. Here is a speech that he made that says things the networks and advertising agencies don’t want to hear. The good thing is they can ignore it for now, but the change is inevitable. I’ve told clients and prospective clients for some time that the…
In case you don’t know him, Jesse Redniss is arguably the preeminent authority and voice regarding social television. Jesse is an Emmy Nominated multi-platform storyteller & Senior Vice-President of Digital for the USA Network. As you can tell by his appearance in the video above with Brian Solis, he has…
I don’t often promote 30 minute videos but in this instance, it’s warranted. Reggie Shaw caused an accident that killed two men because of texting while driving. I’m not going to write much here. I don’t want you to waste time reading. You need to watch the video and understand…
Sorry about the horrible video above, but I had to move quickly. No time to set up the DSLR & the tripod. Had to stop eating dinner, do a quick smartphone shoot and some quick editing. My message is more important than my production in this instance. Why? Because I…
Hey all you Mad Men & Mad Women out there, here’s a stat for you to ponder with your morning coffee. As you can see from the image above, 27% of consumers say that they’d be interested in real-time interaction with TV commercials from a mobile device or second screen….
Jimmy Fallon Uses Twitter To Crowdsource Lincoln Super Bowl Commercial I’m not sure this qualifies as #SocialTV. It certainly isn’t Brandtailing, but it just might be Socialtailing. Maybe it doesn’t need a label. Maybe it’s just cool. Thanks for the tweets! Now it’s time to write the Lincoln MKZ commercial….
Deirdre Bannon, VP of Media Analytics at Nielsen talks mobile and the explosion of #SocialTV If you’re in the television or advertising industry and you’re not seeing the importance of social television, you’re doing a serious disservice to your clients. With some brands paying hundreds of millions of dollars to…
I read an article today on CNet and the numbers in the article regarding Facebook ads made me read it twice. It seems that Samsung ran a campaign on Facebook for 3 weeks. They were pushing their new Galaxy S3 smartphone (which by the way is one killer alternative to…
As a life long Notre Dame fan, I was ecstatic when the time ran out and we were still standing undefeated. It’s been a very long 20+ years since the Golden Domers have made a trek to be a part of a national championship game. And being that I live…
