Kenneth Cole took to Instagram to address the firestorm of activity that ignited after he published the following Tweet:
“Boots on the ground” or not, let’s not forget about sandals, pumps and loafers. #Footwear
— Kenneth Cole (@KennethCole) September 5, 2013
His Tweet launched a massive response but it may not have been what he wanted…or, based upon his video above, was it indeed what he wanted.
Was it pure real-time marketing genius? Well he did raise awareness. He did gain a tremendous amount of publicity with just uttering 140 characters. So was this “micro-campaign” a success or a major #fail? You be the judge.
@KennethCole People have been gassed, executed, internal organs eaten, but its about Kenneth Cole & 'dialogue' promotion. Yeah right.
— Amanda (@Briesias) September 5, 2013
@kennethcole never mind, there's no walking back from that stupid tweet.
— Dianne Baltramaitis (@Dianne93101) September 6, 2013
Fail. He still needs a twitter timeout, no? RT @KennethCole: A video response to feedback from my previous tweet. http://t.co/mIslQBLKGp
— Zara Arboleda (@ZaraTV) September 6, 2013
Mocking war to sell fashion? Really? RT @KennethCole: "Boots on the ground" or not, let's not forget about sandals, pumps and loafers.
— Heather Whaling (@prtini) September 5, 2013
@KennethCole Not cool OR socially responsible.
— Pauline Collins (@PaulinePR) September 5, 2013
@cebsilver I thought I remembered them doing something like this in the past. You'd think (hope?) they'd learn …
— Heather Whaling (@prtini) September 5, 2013
But does what he said in his tweet have any bearing on whether people will buy or not?
@prtini: @KennethCole is clearly out for cheap shock value. No one could be this stupid twice.
— Todd R. Bailey (@ToddRBailey) September 5, 2013
@ToddRBailey agree. But, it makes me not want to buy their brand … probably the opposite of what they're hoping to accomplish. Oye.
— Heather Whaling (@prtini) September 5, 2013
Head, meet desk. RT @KennethCole: "Boots on the ground" or not, let's not forget about sandals, pumps and loafers. #Footwear
— Sabrina Siddiqui (@SabrinaSiddiqui) September 5, 2013
While many waited to see if he deleted it…he had the smarts not to make a big mistake even worse…the Twitterazi were waiting!
How many seconds until he deletes? "@KennethCole "Boots on the ground" or not, let's not forget about sandals, pumps and loafers. #Footwear"
— Daniel Dale (@ddale8) September 5, 2013
What do you think?
