Last night’s Grammys broadcast wasn’t all that memorable from a musical perspective. Although the performance by Nile Rodgers, Daft Punk, Stevie Wonder and Pharrell was truly awesome. Those of us in social media marketing will remember last night’s Grammys as the night the Oreo tweet was dethroned as the Tweet…
Ever have the privilege of seeing a dancing spleen? Until today, neither have I. But that’s all changed since I saw a video on YouTube that answered a very important question that I’ve always pondered. “What Does The Spleen Do?” This video was created for the 107th Annual Second Year…
Are you friggin kidding me?? A real estate company did this? Wow! yes! This is real-time marketing! This is content marketing that goes beyond the crappy Facebook post or horrendous tweet. As detailed in AdWeek, this timely work isn’t the first real-time marketing opportunity taken by Century21. Roughly the size…
Kenneth Cole took to Instagram to address the firestorm of activity that ignited after he published the following Tweet: “Boots on the ground” or not, let’s not forget about sandals, pumps and loafers. #Footwear — Kenneth Cole (@KennethCole) September 5, 2013 His Tweet launched a massive response but it may…
“Every consumer is their own media company“. Shiv Singh, Global Head of Digital, PepsiCo Social media puts you in a position to speak directly to your customers about things that THEY are interested in when they are interested in them. As Shiv says… Marketers will have to shift from traditional…
