In order to have a socially led brand, you have to focus on making sure that you outline a clear cohesive social strategy that you either execute in-house or via a competent agency that is immersed in social. If you choose to operate within your own organization, you have to…
Differentiation is an obsolete concept. Coming up with a message doesn’t make your brand different. You’re merely trying to convince the consumer that you’re different. But let’s be realistic. Is there a whole heck of a lot of difference between one product on the shelf than the other? A brand likes…
It’s Sunday. Not just any Sunday, but it’s Father’s day. With the brunch over, the cards read and the new socks tucked away, it’s time for some content publication. Why? Because I have to. In order to stay relevant I have to continue to publish as much content on as…
Yep, it’s certainly time for CMOs to rise up and get things going. Yesterday, I was reading an article on Forbes yesterday where they interviewed Gabe Lozano, the founder of LockerDome and he said something that jumped out at me. Lozano concluded, and I completely agree, that the combination of…
When you get involved in executing a social media promotion, it really makes you feel good when it all comes together successfully. When you sacrifice a 4 day holiday weekend, and your team sacrifices their holiday weekend, it’s just that much sweeter. This event was a case study in how…
There are always a lot of questions from people regarding the use of shared content on the social networks. No one seems to have the definitive answer, but you have to think that if one posts their content on one of the platforms, that they at minimum know the terms…
What happens when an NFL player announces his retirement in an amusing YouTube video filmed in impromptu fashion at a local restaurant? Instant worldwide buzz! Anthony “Spice” Adams filmed a comedic video at a local White Castle restaurant and retired from the NFL in grand fashion. Once the video was…
Dear friends, I am pleased to get in touch with you through Twitter. Thank you for your generous response. I bless all of you from my heart. — Benedict XVI (@Pontifex) December 12, 2012 I really don’t care what your religious affiliation is, you have to admit that this…
If you’re in advertising or marketing, you probably have heard how Jordan Zimmerman birthed a concept he called “Brandtailing” and used that concept to build a billion dollar company, Zimmerman Advertising. What is Brandtailing? CNN Money had a very good description. You see most advertising agencies “want you to remember…
Inspired leaders think from the inside out. Simon Sinek has codified a very simple, but amazingly brilliant tenet. I could write a long 1,000 word post here but I won’t. Because I think it’s more important that you watch this video 2 or 3 times and take notes. I watch…
“Every consumer is their own media company“. Shiv Singh, Global Head of Digital, PepsiCo Social media puts you in a position to speak directly to your customers about things that THEY are interested in when they are interested in them. As Shiv says… Marketers will have to shift from traditional…
As a life long Notre Dame fan, I was ecstatic when the time ran out and we were still standing undefeated. It’s been a very long 20+ years since the Golden Domers have made a trek to be a part of a national championship game. And being that I live…
There’s not much more I can say other than that. If you don’t have the time to be authentic, don’t tweet. Twitter is about being real. It’s about joining or creating a conversation. Nobody wants to have their Twitter stream clogged with spammy sludge.
