“People Don’t Buy What You Do, They Buy Why You Do It”

By December 9, 2012 August 21st, 2014 Creative Disruption

Inspired leaders think from the inside out. Simon Sinek has codified a very simple, but amazingly brilliant tenet.

I could write a long 1,000 word post here but I won’t. Because I think it’s more important that you watch this video 2 or 3 times and take notes. I watch it daily. It’s that compelling.

I assure you that you will agree that the goal isn’t to do business with everyone, but rather to do business with people who believe what you believe.


Barry Cunningham

Author Barry Cunningham

Barry Cunningham is an antagonist of conventional wisdom. Check out our case studies. They will give you an idea how we help brands & businesses amplify their conversion and lead gen campaigns by deploying digital advertising campaigns at scale. And I invite you to subscribe to my newsletter.

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