“People Don’t Buy What You Do, They Buy Why You Do It”

Inspired leaders think from the inside out. Simon Sinek has codified a very simple, but amazingly brilliant tenet.

I could write a long 1,000 word post here but I won’t. Because I think it’s more important that you watch this video 2 or 3 times and take notes. I watch it daily. It’s that compelling.

I assure you that you will agree that the goal isn’t to do business with everyone, but rather to do business with people who believe what you believe.