“People Don’t Buy What You Do, They Buy Why You Do It”

Inspired leaders think from the inside out. Simon Sinek has codified a very simple, but amazingly brilliant tenet.

I could write a long 1,000 word post here but I won’t. Because I think it’s more important that you watch this video 2 or 3 times and take notes. I watch it daily. It’s that compelling.

I assure you that you will agree that the goal isn’t to do business with everyone, but rather to do business with people who believe what you believe.

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Barry Cunningham

Author Barry Cunningham

Barry Cunningham is an antagonist of conventional wisdom. Check out our case studies. They will give you an idea how we help brands & businesses amplify their conversion and lead gen campaigns by deploying digital advertising campaigns at scale. And I invite you to subscribe to my newsletter.

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