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It’s Not In My Job Description

By June 16, 2013 July 20th, 2014 Creative Disruption

22jobdescriptionIt’s Sunday. Not just any Sunday, but it’s Father’s day. With the brunch over, the cards read and the new socks tucked away, it’s time for some content publication.

Why? Because I have to. In order to stay relevant I have to continue to publish as much content on as many platforms as I can. It’s what separates me from others. No one had to tell me to produce content today. There were no Outlook reminders. No Post-It notes. Nope, just a willingness to do more. A desire to be better. Hopefully you know what I’m talking about.

But it seems that not all understand the need for producing content. Worse, I’m not sure many even care.

You see on Friday, I had a conversation with someone on a social media team and I asked them why some members on their team were like gerbils on a treadmill. You know what I mean…these are the people who show up to work and are seemingly happy doing the same thing everyday. They love the routine. They embrace process. They love being there 9 to 5. Basically living a vocational life that is the antithesis for someone in the field of social media. It struck me as odd, as I discussed on Twitter, how someone who is in a business that is basically real-time in nature, could resist, avoid, and ignore the value of publishing meaningful content.

Despite being challenged to do more and given the motivation to do more, they seemingly ignore what they’re told and simply settle. That’s the word. Settle.

Well the answer that the team member gave me floored me. I was completely oblivious to her answer because it simply isn’t in my DNA. She said some of the people she has spoken to have told her that the different things that they are challenged to do doesn’t fall within their job description.

Wow. That’s a bombshell. Think a bit as to how sad that is. How many people do you know who have attained any measure of success stayed within the confines of a job description? We both know that’s a pretty short list.

Simon Sinek said it best,  “If you hire people just because they can do a job they’ll work for your money. But if you hire people who believe what you believe they’ll work because of their passion.”

These are the people who don’t work within a job description. These are the winners. Surround yourself with them!

Be forewarned. They’re not easy to find. Now if you’ll excuse me, I’m off to film a video. Publishing valuable, content isn’t in my “job” description either. I just know it needs to be done.


Barry Cunningham

Author Barry Cunningham

Barry Cunningham is an antagonist of conventional wisdom. Check out our case studies. They will give you an idea how we help brands & businesses amplify their conversion and lead gen campaigns by deploying digital advertising campaigns at scale. And I invite you to subscribe to my newsletter.

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