When is an advertisement not an advertisement? When it drives us to such emotional peaks that we forget we’re watching a commercial for a product. I’m not sure I’ve seen an ad that has compelled viewership, by such a diverse audience, as this “First Kiss” video by L.A. fashion label…
I don’t Know Bill Crandall, but I know people like him. You probably do too. You know, it’s those people that you go out to lunch with who pour salt on their food before they even taste it because they just assume it needs more flavor. Usually they’re so wrapped…
Last night’s Grammys broadcast wasn’t all that memorable from a musical perspective. Although the performance by Nile Rodgers, Daft Punk, Stevie Wonder and Pharrell was truly awesome. Those of us in social media marketing will remember last night’s Grammys as the night the Oreo tweet was dethroned as the Tweet…
Seriously. I just wrote that. Why? If the owners of this podunk store can exercise their 1st Amendment rights, so can I. So what did they do? Well, they’ve attempted a bit of real time marketing. However, they failed miserably. In fact, I’d be surprised if their storefront lasted the…
Are you friggin kidding me?? A real estate company did this? Wow! yes! This is real-time marketing! This is content marketing that goes beyond the crappy Facebook post or horrendous tweet. As detailed in AdWeek, this timely work isn’t the first real-time marketing opportunity taken by Century21. Roughly the size…
Spirit Airlines has parodied real time current events for some time. This time they have placed Richie Incognito and the Miami Dolphins in their cross hairs. They published the new “tongue-in-cheek” ad campaign having fun with the Dolphins’ alleged bullying situation with Incognito and his teammate Jonathan Martin. “Don’t be…
The government may have shut down, but the movie business is still up and running and at least one theater chain wants to offer a modicum of help. AMC Theatres wants to extend a hand to those burdened by the lack of progress within our political system by offering a…
Kenneth Cole took to Instagram to address the firestorm of activity that ignited after he published the following Tweet: “Boots on the ground” or not, let’s not forget about sandals, pumps and loafers. #Footwear — Kenneth Cole (@KennethCole) September 5, 2013 His Tweet launched a massive response but it may…
Hey all you Mad Men & Mad Women out there, here’s a stat for you to ponder with your morning coffee. As you can see from the image above, 27% of consumers say that they’d be interested in real-time interaction with TV commercials from a mobile device or second screen….
