This social media audit has been performed on the profiles of Roti Mediterranean Restaurant. Roti is a growing fast-casual Mediterranean restaurant chain of 20+ locations. Roti states that their goal is to serve "Food That Loves You Back". They say that means the food that they prepare and serve tastes…
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Social media was supposed to give us all a voice. It suddenly became the great media equalizer. Twitter, Facebook, Instagram, and YouTube have allowed us all to become the media. But lately, I've been noticing more and more that discourse is evaporating. And unfortunately it's giving way to pure vitriolic…
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This social media audit has been performed on the profiles of All Def Digital and one of its principals. All Def Digital was initially created as a YouTube multichannel network that combines music, comedy, poetry, news and art. The network has since expanded across multiple platforms, including ADD52, a website…
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How big is the electronic dance music market? EDM Promoter SFX Entertainment posted big 3rd quarter numbers. As a result of some very successful festivals, SFX is riding high and enjoying a near doubling of revenue. The company generated a 194.5% increase to $143.5 million that resulted in Q3 2014…
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HBO, Starbucks, and Chase are getting together with Twitter, UStream, iHeartradio and the American Forces Network to provide us with a special concert event to honor America's veterans. The Concert for Valor is a first-of-its kind concert on Veterans Day to honor the courage and sacrifice of American’s veterans and…
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The Dallas Cowboys are actually doing well this year. I wouldn’t say that they suck at all. So I really can’t understand why they would say that about themselves. The ‘Boys are playing the Jacksonville Jaguars in London and decided to self-inflict themselves with a gaping social media wound by…
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In a digitally savvy world, is the traditional radio remote a good investment of advertising dollars? Think about it. When is the last time you were heading to work and stopped what you were doing, turned around and went to see a local radio personality (or a stand-in) for a…
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Do you wake up every morning with a compelling desire to get to work? Do you see the day as one big ball of awesomeness that you can't wait to take in? Do you wake up with a smile because you know that your day will be filled talking to…
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"their dream wasn't my dream" 26 year old Hoodie Allen seemingly had it all. The Ivy League educated rapper landed a job that most graduates salivate over. He was working for Google. Yeah...that Google! But it's not what he really wanted to do with his life. His passion is music…
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Yes, Facebook has tweaked its algorithm yet again. In this article, I'm going to give you my opinion as to what it means. It's just my opinion and may not be worth the two cents that's offered, but I'm pretty sure you'll agree. I kind of have that swagger to…
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JTNDaWZyYW1lJTIwc3JjJTNEJTIyJTJGJTJGd3d3LnlvdXR1YmUuY29tJTJGZW1iZWQlMkZhM1RYVkx2S0h2NCUzRnJlbCUzRDAlMjIlMjB3aWR0aCUzRCUyMjgwMCUyMiUyMGhlaWdodCUzRCUyMjQ1MCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRCUyMmFsbG93ZnVsbHNjcmVlbiUyMiUzRSUzQyUyRmlmcmFtZSUzRQ==Maybe the title of this article should be "Small School Fraternity Hits the Big Time with Social Media." It surely describes the viral video made by the guys at Transylvania University's Delta Sigma Phi. The Delta Sig brothers produced and posted a rendition of Taylor Swift's song, "Shake it Off",…
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If you're not familiar with FTW (For the Win), you're probably not much of a sports fan. But that's ok. Jamie Mottram who is the Content Director for the site drops some serious knowledge in this video. If you want to create compelling content that people will actually care about,…
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The brand newsroom became all the rage over the last 18 months or so. But for all of the warrooms and command centers that popped up, there are still many brands and agencies who haven't taken advantage of the power of content. Recently, Jonah Peretti from Buzzfeed told The Drum…
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Dunkin Donuts opens first store in over a decade in California I'm not sure if this was a sponsored video on Buzzfeed, but if it wasn't, it should definitely have been one. What resonates most with people on social media? Yup, word of mouth. And what makes word of mouth…
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The number one objective of any brand is to sell more products and services. The number one objective of an advertising agency is to craft a message that gets us all to buy their client's stuff. And in this digital age, our collective desire is to avoid being sold to…
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