This social media audit has been performed on the profiles of Roti Mediterranean Restaurant. Roti is a growing fast-casual Mediterranean restaurant chain of 20+ locations. Roti states that their goal is to serve "Food That Loves You Back". They say that means the food that they prepare and serve tastes...
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This social media audit has been performed on the profiles of All Def Digital and one of its principals. All Def Digital was initially created as a YouTube multichannel network that combines music, comedy, poetry, news and art. The network has since expanded across multiple platforms, including ADD52, a website...
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Today I will be doing a very different social media audit. As I turn to a heavy concentration of entertainment and sports in my business endeavors, today I’m performing an audit on a fella that I’ve listened to for decades and have had the distinct pleasure of successfully doing business…
Kool-Aid Says Their Social Media Marketing Is Great…But What Numbers Are They Looking At? I just read an article on Kool-Aid’s social media prowess and it left me shaking my head. Why are so many trade publications giving brands hi-fives for their social media efforts when in reality, things aren’t…
Today I will be performing a social media audit on the Lime Fresh Mexican Grill restaurants. What’s a social media audit? Each week I randomly pick a brand and I do a bit of forensics on their social media activities. I then take the data exactly as it’s pulled and…
As an ongoing feature here on my blog, I will be performing social media audits on brands, celebrities and sports teams to assess what they’re doing right and what I think they may be doing wrong…and how they can improve upon the success of their social media endeavors. These audits…
Today I will be performing a social media audit on the New York Cosmos professional soccer team. As a new feature here on my blog, I will be performing social media audits on brands, celebrities and sports teams to assess what they’re doing right and what I think they may…