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HBO, Starbucks, and Chase are getting together with Twitter, UStream, iHeartradio and the American Forces Network to provide us with a special concert event to honor America’s veterans.

The Concert for Valor is a first-of-its kind concert on Veterans Day to honor the courage and sacrifice of American’s veterans and their families.

The concert will be broadcast on HBO and presented live from the National Mall in Washington, D.C. at 7:00 pm (eastern).

In what will surely be a HUGE night on social media, the show will be available to online audiences nationwide via a live stream with social media partner Twitter and powered by Ustream at the Concert for Valor website, and via @HBO or @TwitterTV on Twitter.

“Twitter is dedicated to helping people connect with the things that matter most to them, so we’re thrilled that we can help bring Veterans, those in active duty and their families, closer to the Concert for Valor. No matter where you are in the world, you’ll be able to experience the concert as its happening and join the conversation on Twitter,” said Andrew Adashek, Head of TV at Twitter.

Ustream, the largest live video platform, will allow viewers around the world to share in the Concert for Valor excitement through its social integration with Twitter. The event also holds significant importance for Ustream CEO Brad Hunstable, a West Point graduate who served for the U.S. Marine Corps.

“As a veteran, I take great pride in supporting this holiday with so many great musical artists and offering a live concert experience for fans around the world,” said Hunstable. “We started Ustream based on my experiences in the military as a way for soldiers to share important moments with friends and family, so it’s nice to see that idea come full circle and support our troops in the process.”

An audio feed of the concert will also be simulcast live on nearly 70 iHeartMedia radio stations nationwide and on a customized “Concert for Valor” digital station on iHeartRadio, iHeartMedia’s digital radio service.

In addition, the American Forces Network will deliver the concert to American servicemen and women, the Department of Defense and other US government civilians and their families stationed abroad via their worldwide radio and television broadcast networks.

The concert will feature a broad array of talent from the worlds of music and entertainment, including Jack Black, The Black Keys, Bryan Cranston, Eminem, Jamie Foxx, Dave Grohl, Jennifer Hudson, Jessie J., George Lopez, Metallica, John Oliver, Rihanna, Bruce Springsteen, Carrie Underwood, Bob Woodruff and Zac Brown Band, as well as special appearances by Tom Hanks, Will Smith, Steven Spielberg, Meryl Streep, Oprah Winfrey and Reese Witherspoon among many others.

The social media aspect of this production will be massive and you can follow the conversation as HBO and Twitter will provide live social coverage from the concert via the hashtag #TheConcertForValor, including content published using SnappyTV and housed at TheConcertForValor.com. Viewers can experience behind-the-scenes action by following Tweets from a Twitter Mirror which will be stationed backstage.

The live event will be executive produced in part by Tom Hanks.

From the looks of things on the social networks, it appears that this event will be an amazing success! Check out some of the conversation below.


Barry Cunningham

Author Barry Cunningham

Barry Cunningham is an antagonist of conventional wisdom. Check out our case studies. They will give you an idea how we help brands & businesses amplify their conversion and lead gen campaigns by deploying digital advertising campaigns at scale. And I invite you to subscribe to my newsletter.

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