Recently Twitter announced that they were implementing a mute button. What does Twitter say that this means? “Muting a user on Twitter means their Tweets and Retweets will no longer be visible in your home timeline, and you will no longer receive push or SMS notifications from that user. The…
There are some days when it’s a lot of fun doing business in social media. Today was one of those days. Seeing brands take a shot at participating in the trend of the day brought a lot of laughs. I’m not quite sure anyone did anything mind blowing but that’s…
“Every consumer is their own media company“. Shiv Singh, Global Head of Digital, PepsiCo Social media puts you in a position to speak directly to your customers about things that THEY are interested in when they are interested in them. As Shiv says… Marketers will have to shift from traditional…
As a life long Notre Dame fan, I was ecstatic when the time ran out and we were still standing undefeated. It’s been a very long 20+ years since the Golden Domers have made a trek to be a part of a national championship game. And being that I live…
