"their dream wasn't my dream" 26 year old Hoodie Allen seemingly had it all. The Ivy League educated rapper landed a job that most graduates salivate over. He was working for Google. Yeah...that Google! But it's not what he really wanted to do with his life. His passion is music…
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JTNDaWZyYW1lJTIwc3JjJTNEJTIyJTJGJTJGd3d3LnlvdXR1YmUuY29tJTJGZW1iZWQlMkZhM1RYVkx2S0h2NCUzRnJlbCUzRDAlMjIlMjB3aWR0aCUzRCUyMjgwMCUyMiUyMGhlaWdodCUzRCUyMjQ1MCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRCUyMmFsbG93ZnVsbHNjcmVlbiUyMiUzRSUzQyUyRmlmcmFtZSUzRQ==Maybe the title of this article should be "Small School Fraternity Hits the Big Time with Social Media." It surely describes the viral video made by the guys at Transylvania University's Delta Sigma Phi. The Delta Sig brothers produced and posted a rendition of Taylor Swift's song, "Shake it Off",…
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The number one objective of any brand is to sell more products and services. The number one objective of an advertising agency is to craft a message that gets us all to buy their client's stuff. And in this digital age, our collective desire is to avoid being sold to…
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Many brands have entire rooms filled with staffers trying to come up with ways to engage an audience. Some have warrooms. Some have copywriters. Many have legal eagles peering over their every move. Almost all have EVP's hosting meeting after meeting to come up with ideas and something called "content…
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Shakira is promoting the World Cup in grand fashion on social media. With her 25 million followers on Twitter, 3 million followers on Instagram, 4.4 million subscribers on YouTube, and whopping 96 million fans on Facebook, she's a mighty force on social media. And she's using it to call on…
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I've previously mentioned (guaranteed actually) that I believe social media marketing efforts for 2014 will begin to be more be focused on sports and entertainment and the integration of brand partners. Accordingly, I've been doing a lot of research and I'm finding that it appears the basis for my change…
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EDM or "electronic dance music" is rapidly becoming a force on the festival scene and as might be expected, where the audience goes, so too goes the money. EDM has always been looked at as being on the fringe for most brands, but as its popularity skyrockets, Madison Avenue is…
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I've seen a million faces and I've rocked them all Bon Jovi debuted in 1983 and 30 years later they're still kicking it...in a big way! Bon Jovi has played nearly 3,000 concerts in more than 50 countries for 34 million fans! Along the way they've sold in excess of…
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"I wanted the people to hear the songs with the story" "I miss that immersive experience." "It's important that we made this an experience" "I wanted everyone to see how personal everything is to me" Beyonce released her fifth studio album last week. While noteworthy in its own right, what…
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