Shakira is promoting the World Cup in grand fashion on social media. With her 25 million followers on Twitter, 3 million followers on Instagram, 4.4 million subscribers on YouTube, and whopping 96 million fans on Facebook, she’s a mighty force on social media.
And she’s using it to call on her fans to #DareToDream. The campaign is doing incredible numbers. What a global promotion. So simple yet so powerful. Her video launching the promotion has garnered over 102 Million views in a little over a week!
To celebrate Shakira’s new track, La La La (Brazil 2014) – as featured on the 2014 FIFA World Cup Official Album – we want to know if you’re daring to dream about your country tasting success in Brazil this summer! If you are, then tweet or Instagram us with a selfie featuring you and the flag of the country you’ll be supporting!
Shakira has been flexing some serious social media muscle and the success of this campaign underscores that social media is most viable in the areas of sports and entertainment.