A couple of months ago I noted the social media prowess of Katy Perry. I was impressed then and I’m even more impressed today. Her social team is absolutely killing it! Perry scored huge social points with her fans when she recently “crowdsourced” a video to launch her new “Prismatic”…
EDM or “electronic dance music” is rapidly becoming a force on the festival scene and as might be expected, where the audience goes, so too goes the money. EDM has always been looked at as being on the fringe for most brands, but as its popularity skyrockets, Madison Avenue is…
I’ve seen a million faces and I’ve rocked them all Bon Jovi debuted in 1983 and 30 years later they’re still kicking it…in a big way! Bon Jovi has played nearly 3,000 concerts in more than 50 countries for 34 million fans! Along the way they’ve sold in excess of…
“I wanted the people to hear the songs with the story” “I miss that immersive experience.” “It’s important that we made this an experience” “I wanted everyone to see how personal everything is to me” Beyonce released her fifth studio album last week. While noteworthy in its own right, what…
I was speaking with a few of my colleagues at LiveNation the other day and the conversation centered around social media and touring bands. They were aware that I’ve previously given my thoughts as to my belief that Jerry Garcia and the Grateful Dead created the first social media network….
Jerry Garcia must be looking down and smiling at the socially driven marketplace that we’re now in. Jerry was social media, before there was a social media. The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they…
