In 1984, the German new wave group, Alphaville, dropped the pop culture standard titled "Forever Young". The somewhat foreboding song talks about living in the moment. Living life without ever taking tomorrow for granted, because so much is out of our control, that there's really no guarantee of a tomorrow.…
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HBO, Starbucks, and Chase are getting together with Twitter, UStream, iHeartradio and the American Forces Network to provide us with a special concert event to honor America's veterans. The Concert for Valor is a first-of-its kind concert on Veterans Day to honor the courage and sacrifice of American’s veterans and…
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"their dream wasn't my dream" 26 year old Hoodie Allen seemingly had it all. The Ivy League educated rapper landed a job that most graduates salivate over. He was working for Google. Yeah...that Google! But it's not what he really wanted to do with his life. His passion is music…
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The number one objective of any brand is to sell more products and services. The number one objective of an advertising agency is to craft a message that gets us all to buy their client's stuff. And in this digital age, our collective desire is to avoid being sold to…
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Many brands have entire rooms filled with staffers trying to come up with ways to engage an audience. Some have warrooms. Some have copywriters. Many have legal eagles peering over their every move. Almost all have EVP's hosting meeting after meeting to come up with ideas and something called "content…
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Shakira is promoting the World Cup in grand fashion on social media. With her 25 million followers on Twitter, 3 million followers on Instagram, 4.4 million subscribers on YouTube, and whopping 96 million fans on Facebook, she's a mighty force on social media. And she's using it to call on…
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A couple of months ago I noted the social media prowess of Katy Perry. I was impressed then and I'm even more impressed today. Her social team is absolutely killing it! Perry scored huge social points with her fans when she recently "crowdsourced" a video to launch her new "Prismatic"…
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