What happens when an NFL player announces his retirement in an amusing YouTube video filmed in impromptu fashion at a local restaurant? Instant worldwide buzz! Anthony “Spice” Adams filmed a comedic video at a local White Castle restaurant and retired from the NFL in grand fashion. Once the video was…
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Maybe people will finally "get it" that you don't sell on social...and that digital is completely done! (as a place to push ads that is) ”Today’s consumers decide where, when, and how they want to engage with brands". Duh!! Yeah...I know...there are bound to be legions of moronic digibots who…
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Love this video but if you're in traditional media....you might not want to watch this video. This video is an hour long and if you're marketing or advertising in this social economy you need to watch this, rewind it and watch it again. If you're a brand who worries about…
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Back in the day, Kings had food tasters. The duty of the "taster" was to eat some of the food prepared for the king and if the taster died, then the king would know that he needed to order something different off the menu. Today we call those people focus…
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WTF Is A Marketing Campaign On Social Media? Seriously. I find myself shaking my head when I hear brands trying to overtly sell shit on social media. Sure, #SocialMedia does have a purpose for allowing you the opportunity to sell, but you have to EARN the right to sell to…
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THIS is innovative AND brave. Most of what passes as traditional advertising is not. The reason I think that more advertising isn't innovative is because there are too many dinosaurs preserving the status quo. Before I get a bunch of emails from people, let me just say that I'm not…
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Dear friends, I am pleased to get in touch with you through Twitter. Thank you for your generous response. I bless all of you from my heart. — Benedict XVI (@Pontifex) December 12, 2012 I really don't care what your religious affiliation is, you have to admit that this…
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Sorry about the horrible video above, but I had to move quickly. No time to set up the DSLR & the tripod. Had to stop eating dinner, do a quick smartphone shoot and some quick editing. My message is more important than my production in this instance. Why? Because I…
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Hey all you Mad Men & Mad Women out there, here's a stat for you to ponder with your morning coffee. As you can see from the image above, 27% of consumers say that they’d be interested in real-time interaction with TV commercials from a mobile device or second screen.…
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Jimmy Fallon Uses Twitter To Crowdsource Lincoln Super Bowl Commercial I'm not sure this qualifies as #SocialTV. It certainly isn't Brandtailing, but it just might be Socialtailing. Maybe it doesn't need a label. Maybe it's just cool. Thanks for the tweets! Now it’s time to write the Lincoln MKZ commercial.…
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If you're in advertising or marketing, you probably have heard how Jordan Zimmerman birthed a concept he called "Brandtailing" and used that concept to build a billion dollar company, Zimmerman Advertising. What is Brandtailing? CNN Money had a very good description. You see most advertising agencies "want you to remember…
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Inspired leaders think from the inside out. Simon Sinek has codified a very simple, but amazingly brilliant tenet. I could write a long 1,000 word post here but I won't. Because I think it's more important that you watch this video 2 or 3 times and take notes. I watch…
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Deirdre Bannon, VP of Media Analytics at Nielsen talks mobile and the explosion of #SocialTV If you're in the television or advertising industry and you're not seeing the importance of social television, you're doing a serious disservice to your clients. With some brands paying hundreds of millions of dollars to…
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How many entrepreneurs, business owners, brand managers and CMO's toil daily trying to convince consumers to buy their stuff or do business with them? Way too many. I'm working with people who are in the advertising industry and I hear the same old shit being pumped out onto the masses…
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I read an article today on CNet and the numbers in the article regarding Facebook ads made me read it twice. It seems that Samsung ran a campaign on Facebook for 3 weeks. They were pushing their new Galaxy S3 smartphone (which by the way is one killer alternative to…
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