“People Don’t Buy What You Do, They Buy Why You Do It”

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  • December 9, 2012

Inspired leaders think from the inside out. Simon Sinek has codified a very simple, but amazingly brilliant tenet.

I could write a long 1,000 word post here but I won’t. Because I think it’s more important that you watch this video 2 or 3 times and take notes. I watch it daily. It’s that compelling.

I assure you that you will agree that the goal isn’t to do business with everyone, but rather to do business with people who believe what you believe.

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Barry Cunningham is an antagonist of conventional wisdom. Helping brands & sports teams become the media. Making consumers happy one innovative campaign at a time. #socialtv Click to join Barry Cunningham on Google+ Google

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