There are out of touch advertising agency executives around the country this morning waking up, drinking their morning cup of coffee, noshing down that sugar laden danish, looking at display ad numbers from over the weekend and they’re contently smiling.
So happy with their 99% failure rate…(yeah some actually revel in the fact that they are able to obtain a 1% CTR), they hi-five each other around the conference table as they report their success to their duped clientele.
You see, they feel validated because they see how many people have been clicking on their crappy banner ads. Even though they can’t recall ever meeting someone who has actually confirmed to them that they’ve actually clicked on one of their ads, they know they’re out there.
After all, he probably wonders to himself…just how do we get all of those clicks? Well, I think this video might provide a good explanation for those who still ply their trade in advertising foisting display ads upon us.