From a recent article on Lost Remote: “This study again confirms to advertisers that attention is turning away from the TV towards second screen devices, especially during commercial breaks,” said Dr. Andreas Schroeter, co-founder and COO of wywy. “Nearly half of the TV viewers use their tablet or smartphone to…
As Jimmy Fallon launches his version of the Tonight Show, you can’t deny that in addition to his awesome talent on stage, Fallon knows how to use social media to his benefit. From his use and parody of hashstags to the implementation of the official Tonight Show app, social media…
Social television is getting quite intimate. Retailer, H&M is going to utilize the Super Bowl as a springboard to launch their new collection of David Beckham Bodywear. However this product launch allows you to actually participate. This just may indeed be the integration of advertising and social media that marketing…
In case you don’t know him, Jesse Redniss is arguably the preeminent authority and voice regarding social television. Jesse is an Emmy Nominated multi-platform storyteller & Senior Vice-President of Digital for the USA Network. As you can tell by his appearance in the video above with Brian Solis, he has…
Sorry about the horrible video above, but I had to move quickly. No time to set up the DSLR & the tripod. Had to stop eating dinner, do a quick smartphone shoot and some quick editing. My message is more important than my production in this instance. Why? Because I…
Jimmy Fallon Uses Twitter To Crowdsource Lincoln Super Bowl Commercial I’m not sure this qualifies as #SocialTV. It certainly isn’t Brandtailing, but it just might be Socialtailing. Maybe it doesn’t need a label. Maybe it’s just cool. Thanks for the tweets! Now it’s time to write the Lincoln MKZ commercial….
Deirdre Bannon, VP of Media Analytics at Nielsen talks mobile and the explosion of #SocialTV If you’re in the television or advertising industry and you’re not seeing the importance of social television, you’re doing a serious disservice to your clients. With some brands paying hundreds of millions of dollars to…
