“All the world’s indeed a stage and we are merely players. Performers and portrayers, each another’s audience…” What Role Are You Going To Play Today? You see you have no choice in the age of social media. The digital era relegates us to being a part of an audience or…
Are you hopelessly addicted to social media? Do you feel that some people have a more interesting life than your own? Do you spend your moments with a loved one (smartphone or tablet) only to have your spouse or significant other get in the way? Don’t feel bad, you’re not…
I keep asking myself this question over and over. I don’t understand why the concept of content creation, contextually relevant content that is, has not been a priority for a lot of brands and their agencies. A recent study states that a mere 46% of companies produce any real content….
What does a hamburger look like to you? It may look delicious. It may be colorful. But it’s not content. It certainly doesn’t tell a story. So why would you foist off a picture of a hamburger as content…over and over again? You can post one tomorrow, you can post…
Before you read any more of this post, I have to ask a question. Do you really care about creating great content? Seriously…I have to ask. I speak to people all day on Twitter and I talk to brands and advertising agency execs as a part of my daily business…
I often get asked by people on Twitter and via email, or when I give seminars, this question. “What’s the next big thing in social.” The answer, in my opinion is quite simple. The next big thing isn’t a thing. It’s a place. That place is everywhere. Back in December,…
