“All the world’s indeed a stage and we are merely players. Performers and portrayers, each another’s audience…”
What Role Are You Going To Play Today? You see you have no choice in the age of social media. The digital era relegates us to being a part of an audience or a performer. Sometimes even both. There is no middle ground.
We are consuming content or we’re producing content. When you’re creating content, that is to say, when you’re performing, are you doing so well enough to get your audience to react and take your desired action?
When consuming content, are you seeing performers that get you to act? What are they doing right? What compels you to take their desired action?
For all of the hype about big data and conferences about strategy and techniques, social media marketing is very simple. Are you giving people what they want on a daily basis. That’s it. That’s your recipe for social success.
However if you’re having meeting after meeting, creating content calendars that are designed to please your needs. You’re done. You’ve failed.
We all eat, drink, and play. Think about what makes you an integral part of someone else’s audience. You are choosing to spend your time and money as a part of another’s audience. Obviously they’re doing something right.
Think about that when you’re on stage.