Before you read any more of this post, I have to ask a question. Do you really care about creating great content? Seriously…I have to ask. I speak to people all day on Twitter and I talk to brands and advertising agency execs as a part of my daily business and I really have to wonder.
As you’ll see below, there’s no secret to creating contextually relevant content. It takes some work, but it can be done. Yet, for some reason most aren’t taking action and creating anything that makes people take notice.
Think I’m crazy? Think quickly. How many brand posts on Facebook and Twitter have you shared this week?
Let’s go a step beyond that. How many brand posts on Twitter or Facebook that were posted by a brand have you even stopped to look at? Now here’s the worst part about those two questions.
Every brand on Facebook and Twitter knows the exact answer to that question. They know how many people viewed their content. They know how many people shared their content, and some even know what people say about their content. But the sad part is for every Oreo tweet, there are Twitter profiles, Facebook updates, Vine videos and Instagram pictures etc…that fail to reach any significant audience. Why is that?
Amy Jo Martin once said that the way to deliver content that people will actually share and consume is to produce content when, where and how your audience wants it. Let that germinate for a second. Before you set out to publish that next post make sure you ask yourself a simple question.
Are you publishing something that is for your audience, and not something that was birthed in a sales meeting. If it’s the latter, please abort.
(click on the picture for full size viewing)
props to EdgeMedia for a great infographic