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Content Is Currency … Today’s Brand Managers and CMOs Need To Understand This

By May 30, 2013February 25th, 2021Destroying Conventional Wisdom

The branded content experience is the currency of convergence. By creating content that tells a compelling story builds a relationship and brings the consumer closer to the transaction.

“We have moved from the era of marketing via communication to now marketing via conversation.”

Those brands that understand this are winning and will continue to win. Those agencies that understand this are investing in their social infrastructure to increase  their own currency in regards to being able to competently represent their clients.

There is no great media strategy that can ever compensate for average content.

Barry Cunningham

Author Barry Cunningham

Barry Cunningham is an antagonist of conventional wisdom. Check out our case studies. They will give you an idea how we help brands & businesses amplify their conversion and lead gen campaigns by deploying digital advertising campaigns at scale. And I invite you to subscribe to my newsletter.

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