“I prefer to be true to myself, even at the hazard of incurring the ridicule of others, rather than to be false, and to incur my own abhorrence.” ― Frederick Douglass That's a powerful quote. I try to live by it. I have to admit that sometimes it's very hard…
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"The first step towards getting somewhere is to decide you’re not going to stay where you are.” - John Pierpont Morgan That quote by J.P. Morgan is incredible. I'm not usually one for quotes, but this one came to me at the right time. Over the last few months, I've…
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According to a recent report by the sponsorship think tank, IEG, sponsorship revenue for the NBA and its 30 teams totaled $679 million in the 2013-2014 season, up 5.7 percent from the previous year. It's mind boggling to think that over half of a billion dollars is being funneled to…
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From a recent article on Lost Remote: “This study again confirms to advertisers that attention is turning away from the TV towards second screen devices, especially during commercial breaks,” said Dr. Andreas Schroeter, co-founder and COO of wywy. “Nearly half of the TV viewers use their tablet or smartphone to…
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Have you ever heard the old adage, if it was a snake it would've bitten you? I'm sure you have. It was a quite popular admonition from my Mom. If you haven't heard this, it means when you're looking for something it's actually hiding in plain sight and you completely…
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Do you realize that some people are growing up not knowing what a typewriter is? Those of us who may have a little gray around the temples know them well. We relied upon them for our term papers and it's the way the great writers of our day created their…
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There are a lot of agencies working for brands trying desperately to "capture" the social media user. Many are stuck in the mentality that they need to extract leads from their social media efforts. We're no longer leads. We're not rats running through your sales funnel. Here's some breaking news.…
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Many brands have entire rooms filled with staffers trying to come up with ways to engage an audience. Some have warrooms. Some have copywriters. Many have legal eagles peering over their every move. Almost all have EVP's hosting meeting after meeting to come up with ideas and something called "content…
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Shakira is promoting the World Cup in grand fashion on social media. With her 25 million followers on Twitter, 3 million followers on Instagram, 4.4 million subscribers on YouTube, and whopping 96 million fans on Facebook, she's a mighty force on social media. And she's using it to call on…
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I'm looking to start a new feature here. I'm going to be seeking out cartoons and memes that speak about social media and how the ruse is spreading. It's fun to see that some clearly see what's going on. It makes you feel a bit more hopeful for the industry.…
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By now, just about everyone in the advertising and marketing world has heard about the article that Business Insider ran regarding the 45 day process that digital design and advertising firm, Huge, allegedly took to post a tweet for their client, President Cheese. I'm not writing this to have any…
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This film came out last year, but I just had the opportunity to see it last night. I stumbled upon it and had to cancel dinner plans. It was that compelling. Porter Gale starts off the movie, "The Naked Brand" with a very provocative statement. Obviously many advertising agency types…
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Recently Twitter announced that they were implementing a mute button. What does Twitter say that this means? "Muting a user on Twitter means their Tweets and Retweets will no longer be visible in your home timeline, and you will no longer receive push or SMS notifications from that user. The…
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On Monday morning, April 21, 2014, I'm quitting social media marketing. Well...sort of. The reason being is that social media marketing as we have come to know it, is dead. There, I said it. Throw stones if you want, at least I'm honest. You can hire the best agency on…
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President Obama posed for a #selfie with Boston Red Sox slugger David Ortiz. However what Ortiz failed to mention to the Prez was that he was taking the picture for a Samsung promo. What an honor! Thanks for the #selfie, @BarackObama pic.twitter.com/y5Ww74sEID— David Ortiz (@davidortiz) April 1, 2014 As you…
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