music fans brand targets

Apr 13

Millennials Love Festivals, Special Events…and Life!

By Barry Cunningham Destroying Conventional Wisdom

In 1984, the German new wave group, Alphaville, dropped the pop culture standard titled "Forever Young". The somewhat foreboding song talks about living in the moment. Living life without ever taking tomorrow for granted, because so much is out of our control, that there's really no guarantee of a tomorrow.…

Jan 01

Love0

SFX Entertainment Legitimizes Electronic Dance Music With Major Sponsorship Deal

By Barry Cunningham Social Media For Touring Acts

EDM or "electronic dance music" is rapidly becoming a force on the festival scene and as might be expected, where the audience goes, so too goes the money. EDM has always been looked at as being on the fringe for most brands, but as its popularity skyrockets, Madison Avenue is…

Dec 16

Love0

Beyoncé’s Social Media Album Release

By Barry Cunningham Social Media For Touring Acts

"I wanted the people to hear the songs with the story" "I miss that immersive experience." "It's important that we made this an experience" "I wanted everyone to see how personal everything is to me" Beyonce released her fifth studio album last week. While noteworthy in its own right, what…

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