In 2015 why not stop going to conferences and seminars. Save the money you would spend on SXSW. No more webinars, focus groups, mind-numbing data, or guru advice needed. You don't need an advertising agency to give you a smoke and mirrors routine. Seriously...there is one simple objective and action…
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I don't Know Bill Crandall, but I know people like him. You probably do too. You know, it's those people that you go out to lunch with who pour salt on their food before they even taste it because they just assume it needs more flavor. Usually they're so wrapped…
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Ever have the privilege of seeing a dancing spleen? Until today, neither have I. But that's all changed since I saw a video on YouTube that answered a very important question that I've always pondered. "What Does The Spleen Do?" This video was created for the 107th Annual Second Year…
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As we gather with friends and family to celebrate Thanksgiving, I suggest that you take a moment and give thanks to the advertising agency that is managing your social media for you. They do such a yeoman's job keeping your brand relevant that taking a moment to reflect upon their…
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I've heard that there's a mantra being uttered by some advertising agencies that we use "traditional advertising to drive social media". This could indeed be a worthwhile concept if advertising agencies actually advised their clients to do this and took it beyond the mantra stage. I for one am so…
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