SpaghettiOs Bombs On Social Media With Pearl Harbor Tweet

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  • December 7, 2013

SpaghettiOs the children’s soup? Spaghetti substitute? Whatever it is, bombed horribly on Twitter with a very dumb post about Pearl Harbor. I’m sure that the fine people over at SpaghettiOs didn’t intend on screwing up this bad. No agency or brand wants to be ridiculed and pointed at in this manner. No brand or agency wants to be the center of this kind of conversation.

But when you seemingly don’t understand the basic tenets of content marketing and you hire hacks at agencies and don’t have the experience yourself at the brand to know the difference, here’s what you get.

Following the debacle by Home Depot, or the stupidity of Pepto-Bismol, you’d think brands and their agencies would learn. Look at this horrible “misfire”.

spaghettios

If you’d like to reply and join the conversation, here’s the actual live tweet below. I had to take a picture above because I’m assuming another cardinal sin will be made very soon when they take down the post.


Undoubtedly we’ll see the requisite firing and apology on Monday morning (because there’s probably no one minding the store over the weekend), but by then it will be too late. The tweet will be shared, talked about and put on the news for all to see much to the embarrassment of SpaghettiOs. They’re probably already getting the story up on Mashable right now.

UPDATE: After 13 hours or so, SpaghettiOs got the message and did indeed delete the post and issue the expected apology. So typical!


There’s an argument raging on Twitter as to whether other social media professionals should call out brands and agencies for putting crappy work out there. I’m not one for shielding the moronic social media teams that publish this pablum. (couldn’t resist Staci :)

It sheds a stain on all of us if agencies are continuing to put bad content out there.

Well at least this crap garnered 4,000+ retweets and 1800+ shares. I’m sure¬†SpaghettiOs’ agency will try to spin this into a win.

It’s not like I haven’t seen agencies manipulate data to work to their benefit before.

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Barry Cunningham is an antagonist of conventional wisdom. Helping brands & sports teams become the media. Making consumers happy one innovative campaign at a time. #socialtv Click to join Barry Cunningham on Google+ Google

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