Content Is Currency … Today’s Brand Managers and CMOs Need To Understand This

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  • May 30, 2013

The branded content experience is the currency of convergence. By creating content that tells a compelling story builds a relationship and brings the consumer closer to the transaction.

“We have moved from the era of marketing via communication to now marketing via conversation.”

Those brands that understand this are winning and will continue to win. Those agencies that understand this are investing in their social infrastructure to increase  their own currency in regards to being able to competently represent their clients.

There is no great media strategy that can ever compensate for average content.

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About Barry Cunningham

Barry Cunningham is an antagonist of conventional wisdom. Helping brands & sports teams become the media. Making consumers happy one innovative campaign at a time. #socialtv Click to join Barry Cunningham on Google+ Google

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