I know…that’s a pretty bold headline. I realize it may be wishful thinking, but after what I witnessed, hopefully we’re not that far off from seeing it happen. Target Shows The Future Of Commercials Did you watch the 2015 Grammys? In my opinion, it was quite boring. Losts of pomp,…
From a recent article on Lost Remote: “This study again confirms to advertisers that attention is turning away from the TV towards second screen devices, especially during commercial breaks,” said Dr. Andreas Schroeter, co-founder and COO of wywy. “Nearly half of the TV viewers use their tablet or smartphone to…
Sorry about the horrible video above, but I had to move quickly. No time to set up the DSLR & the tripod. Had to stop eating dinner, do a quick smartphone shoot and some quick editing. My message is more important than my production in this instance. Why? Because I…
Jimmy Fallon Uses Twitter To Crowdsource Lincoln Super Bowl Commercial I’m not sure this qualifies as #SocialTV. It certainly isn’t Brandtailing, but it just might be Socialtailing. Maybe it doesn’t need a label. Maybe it’s just cool. Thanks for the tweets! Now it’s time to write the Lincoln MKZ commercial….
