In order to have a socially led brand, you have to focus on making sure that you outline a clear cohesive social strategy that you either execute in-house or via a competent agency that is immersed in social. If you choose to operate within your own organization, you have to…
Sorry about the horrible video above, but I had to move quickly. No time to set up the DSLR & the tripod. Had to stop eating dinner, do a quick smartphone shoot and some quick editing. My message is more important than my production in this instance. Why? Because I…
If you’re in advertising or marketing, you probably have heard how Jordan Zimmerman birthed a concept he called “Brandtailing” and used that concept to build a billion dollar company, Zimmerman Advertising. What is Brandtailing? CNN Money had a very good description. You see most advertising agencies “want you to remember…
