There are a lot of agencies working for brands trying desperately to "capture" the social media user. Many are stuck in the mentality that they need to extract leads from their social media efforts. We're no longer leads. We're not rats running through your sales funnel. Here's some breaking news.…
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Please watch the video above. It's only 4 minutes but it will tell you why some people are losing Twitter followers. In the video, you'll see that I have a bit of an attitude. Well it's because I'm downright offended. I'm actually pissed off. Seems like some people I used…
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When you get involved in executing a social media promotion, it really makes you feel good when it all comes together successfully. When you sacrifice a 4 day holiday weekend, and your team sacrifices their holiday weekend, it's just that much sweeter. This event was a case study in how…
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