As Jimmy Fallon launches his version of the Tonight Show, you can’t deny that in addition to his awesome talent on stage, Fallon knows how to use social media to his benefit. From his use and parody of hashstags to the implementation of the official Tonight Show app, social media…
Jimmy Fallon Uses Twitter To Crowdsource Lincoln Super Bowl Commercial I’m not sure this qualifies as #SocialTV. It certainly isn’t Brandtailing, but it just might be Socialtailing. Maybe it doesn’t need a label. Maybe it’s just cool. Thanks for the tweets! Now it’s time to write the Lincoln MKZ commercial….
