Marketing has evolved so fast in the digital era that many major brands and agencies are finding it very hard to keep up. The quote above by Seth Godin was said over 6 years ago! Think about that for a second. In 2009 he declared the demise of traditional advertising.…
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I know...that's a pretty bold headline. I realize it may be wishful thinking, but after what I witnessed, hopefully we're not that far off from seeing it happen. Target Shows The Future Of Commercials Did you watch the 2015 Grammys? In my opinion, it was quite boring. Losts of pomp,…
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In 2015 why not stop going to conferences and seminars. Save the money you would spend on SXSW. No more webinars, focus groups, mind-numbing data, or guru advice needed. You don't need an advertising agency to give you a smoke and mirrors routine. Seriously...there is one simple objective and action…
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Do you wake up every morning with a compelling desire to get to work? Do you see the day as one big ball of awesomeness that you can't wait to take in? Do you wake up with a smile because you know that your day will be filled talking to…
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Yes, Facebook has tweaked its algorithm yet again. In this article, I'm going to give you my opinion as to what it means. It's just my opinion and may not be worth the two cents that's offered, but I'm pretty sure you'll agree. I kind of have that swagger to…
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The number one objective of any brand is to sell more products and services. The number one objective of an advertising agency is to craft a message that gets us all to buy their client's stuff. And in this digital age, our collective desire is to avoid being sold to…
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Do you realize that some people are growing up not knowing what a typewriter is? Those of us who may have a little gray around the temples know them well. We relied upon them for our term papers and it's the way the great writers of our day created their…
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