Captain John C. Tidball, of the West Point Class of 1848, started the custom of playing “Taps” at military funerals. Another lesser-known legend about “Taps” is that of Lieutenant William Waid paying saloon-keepers to shut off the taps to the kegs in a bar. In any event, the playing of…
The branded content experience is the currency of convergence. By creating content that tells a compelling story builds a relationship and brings the consumer closer to the transaction. “We have moved from the era of marketing via communication to now marketing via conversation.” Those brands that understand this are winning…
