brandtailing

Dec 11

Are Networks Signaling The End Of Commercial Advertising As We Know It

By Barry Cunningham #SocialTV

Sorry about the horrible video above, but I had to move quickly. No time to set up the DSLR & the tripod. Had to stop eating dinner, do a quick smartphone shoot and some quick editing. My message is more important than my production in this instance. Why? Because I…

Dec 09

Love0

Could The Evolution Of Brandtailing Be “Socialtailing”?

By Barry Cunningham Creative Disruption

If you're in advertising or marketing, you probably have heard how Jordan Zimmerman birthed a concept he called "Brandtailing" and used that concept to build a billion dollar company, Zimmerman Advertising. What is Brandtailing? CNN Money had a very good description. You see most advertising agencies "want you to remember…

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Could The Evolution Of Brandtailing Be “Socialtailing”?

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