I bet the video below sums up the conversation taking place in conference rooms around the country. If you haven't had the conversation yet, trust me, it's coming. Panic is beginning to set in as there will be lots of explaining ahead. When you're asked "why are we spending so…
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I don't Know Bill Crandall, but I know people like him. You probably do too. You know, it's those people that you go out to lunch with who pour salt on their food before they even taste it because they just assume it needs more flavor. Usually they're so wrapped…
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This video is probably the best explanation why most brands are simply wasting their time, money and resources on Facebook. No further explanation is needed.
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To busy oneself with what is futile when one can do something useful, to attend to what is simple when one has the mettle to attempt what is difficult, is to strip talent of its dignity. - Jose Marti It amazes me. I just look at my screen wondering how…
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SpaghettiOs the children's soup? Spaghetti substitute? Whatever it is, bombed horribly on Twitter with a very dumb post about Pearl Harbor. I'm sure that the fine people over at SpaghettiOs didn't intend on screwing up this bad. No agency or brand wants to be ridiculed and pointed at in this…
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Captain John C. Tidball, of the West Point Class of 1848, started the custom of playing "Taps" at military funerals. Another lesser-known legend about "Taps" is that of Lieutenant William Waid paying saloon-keepers to shut off the taps to the kegs in a bar. In any event, the playing of…
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The video above was filmed after I read an article in Forbes today that said Facebook was failing marketers. The article was written as an open letter to Mark Zuckerberg. The article was well written and it touched on a some very good points regarding marketing on Facebook. One of…
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