In 2015 why not stop going to conferences and seminars. Save the money you would spend on SXSW. No more webinars, focus groups, mind-numbing data, or guru advice needed. You don't need an advertising agency to give you a smoke and mirrors routine. Seriously...there is one simple objective and action…
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This film came out last year, but I just had the opportunity to see it last night. I stumbled upon it and had to cancel dinner plans. It was that compelling. Porter Gale starts off the movie, "The Naked Brand" with a very provocative statement. Obviously many advertising agency types…
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I don't Know Bill Crandall, but I know people like him. You probably do too. You know, it's those people that you go out to lunch with who pour salt on their food before they even taste it because they just assume it needs more flavor. Usually they're so wrapped…
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The speed of change in culture, marketing and media is accelerating. I'm not a gloom and doom kind of guy. Perhaps with the lone exception being when I think about how many traditional advertising agencies are handling social media and accordingly what may lie ahead for them. I don't walk…
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To busy oneself with what is futile when one can do something useful, to attend to what is simple when one has the mettle to attempt what is difficult, is to strip talent of its dignity. - Jose Marti It amazes me. I just look at my screen wondering how…
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Content is king, context is God...and then there's effort... If you're involved in social media in any capacity, you've undoubtedly heard (and hopefully engaged with) Gary Vaynerchuck. (garyvee on Twitter). And if you've engaged with him any time in the last couple of months, you also know that he has…
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As we gather with friends and family to celebrate Thanksgiving, I suggest that you take a moment and give thanks to the advertising agency that is managing your social media for you. They do such a yeoman's job keeping your brand relevant that taking a moment to reflect upon their…
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This video is so compelling that I thought it might be interesting to transcribe what I feel to be the high points in a blog post. The video features two of my favorite people in social, Gary Vaynerchuk and Bonin Bough. The video starts off with a winner. When Bonin…
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