We all hear about advertising agency execs being the type of people that would eat your children and only care about how much money they can make. Not that there is any problem with making money. After all, I’m a card carrying Capitalist myself.
But when an ad exec goes above and beyond and gives back to the community, it’s time to give credit where credit is due. Pat Patregnani who is the President of Zimmerman Advertising has launched a new venture. His BikeStreet USA endeavor may become the Autonation of cycling. The Juno beach based company Juno-based company, opened eight area stores in November and has plans for many more.
BikeStreet USA is partnering with Bikes for Tykes to make the bicycle donations this month and next, in time for the holiday season.
Now don’t just read this and immediately think it’s some kind of promotional ploy…far from it. Patregnani is putting his money where his mouth is. In addition to his charitable efforts through his non-profit cycle team, z-Motion, he’s giving away 1,000 bikes. The retail value of the bikes and thepromotion are about $270,000.00.
“Bottom line is if you look at our personal history, it’s always been about growing the sport. Where better an opportunity to grow the sport than to get children back out riding bikes?” Mr. Patregnani said.
BikeStreet USA is working with 10 charities in Martin, St. Lucie and Palm Beach to help identify children for the bike donations.
“It’s simple, no child should be without a bike,” Patregnani said in a press release. “As passionate cyclists, my team and I understand and appreciate the things that cycling has done for us in our lives and we want to make sure every child has the same opportunity to have that feeling.”
Get off the couch and get involved. BikeStreet USA stores are located in Stuart, Hobe Sound and Port St. Lucie. For more information on the Martin County stores, call (772) 402-7443 and (772) 402 7353. For Port St. Lucie, call (772) 402-7412.
I wonder if AgencySpy will pick this one up? Patregnani proves that ad execs can have a heart.