I hope you found some value in the video above. The reason I decided to make the video is because a friend told me that someone told her to maintain separate Twitter profiles. She was told to create a separate Twitter account for her new business.
After speaking with my friend, I felt compelled to put my 2 cents in. I personally believe that building your personal brand trumps the need for a separate business and personal Twitter profile.
Are you Walmart? Are you Red Lobster? Seriously. If you own a major brand or work for a major brand then of course you may need to have a business Twitter account and a personal one. But if you’re an entrepreneur and own your own business, it’s kind of useless and possibly stupid to maintain two separate Twitter profiles.
Keep your brand! Maintain the essence of your brand! Your name is what people will be looking for. Unless you’re a major corporation, building your personal brand should be your top priority.
Seth Godin once wrote:
“Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go. Every time we waste that opportunity, every page or sentence that doesn’t do enough to advance the cause, is waste.”
I keep hearing people whine about the fact that they can’t monetize their social media or that they can’t bag high-paying clients. Well perhaps you’re spending more time using Twitter as a chat room instead of a business tool. We’re building businesses people!
As Gary Vaynerchuk says in the video below, you MUST build personal brand equity. If you want to win, you need to be authentic, credible and transparent. You have to learn how to build your personal brand equity.