✅ Drive Additional Room Bookings. Greater affinity and memorable positioning, equated to increased bookings.
✅ Database Accumulation. Using today’s social tools, being able to reach out on a one-to-one basis, regardless of the size of your database, makes your offers personalized and timely.
✅ Content Development. Participating in promotional marketing will afford your property with the opportunity to access content for future digital and social campaigns.
✅ Promotion of Special Packages. Using event participation will allow a hotel property to bundle assets and create a special package that will help drive incremental revenue.
✅ Supporting Causes. We can’t ignore the age in which we now live. In this era, people have come to expect that brands have a focus on doing good in the community. Millennials aren’t the only group who are motivated by social good. There are many event opportunities that will allow a hotel to involve a philanthropic element in a campaign.
✅ Get Noticed. Supporting promotional campaigns on Facebook and Instagram allows a hotel property to drive tremendous exposure and engagement with an audience which can be specifically targeted because of their affinity for travel.
Many people, including savvy travelers, simply don’t engage with traditional advertising, banner ads or anything else that interrupts what they’re trying to enjoy. But by engaging them with a memorable, personal experience driven by great, engaging, content and storytelling, you build a warm audience that is more efficient to target in the future.
The Takeaway: We develop campaigns that get people talking about hotel brands. We create, or align with events that correspond with the prospective guest avatar as of our hotel clients. If you’d like to see how participating with an experiential marketing campaign can help increase bookings and drive revenue. Feel free to get a hold of us.
