Look what we just bought. We’ve got ourselves a race! #DuckCommander500 @TXMotorSpeedway pic.twitter.com/3gS74D98Xc
— Willie Robertson (@williebosshog) February 6, 2014
Say what you want about the Robertson family from Duck Dynasty fame. But at the end of the day, don’t let your judgment blind you to the fact that these guys know a thing or two about business and marketing.
The Texas Motor Speedway NASCAR race to be run on April 6, will now be called the “Duck Commander 500”. Duck Commander is the family-owned manufacturer of duck-hunting products and the launchpad of the television show “Duck Dynasty” on A&E.
“This is perhaps the most unique sponsorship in professional sports,” TMS president Eddie Gossage said. “Not only does this come with special branding, it comes with celebrity spokespeople that are followed by tens of millions of people every week. … This marriage is perfection.”
“Duck Dynasty,” is one of the post popular reality TV series on television. The family signed a three-year deal to sponsor the annual spring race at TMS. The Robertson clan will be a big part of the festivities at the track, possibly serving as grand marshals and making appearances on race weekend.
“We’re excited about the partnership for the Duck Commander 500, being aligned with NASCAR, and to have our brand associated with an event of this magnitude,” Duck Commander CEO Willie Robertson said. “We are all big fans of NASCAR and have been all our lives. It’s especially exciting to see our brand join to make it an awesome experience for the fan base and we can’t think of a better place than our neighbor at the Texas Motor Speedway.”
The Duck Dynasty family has a huge following on Social Media. Willie Robertson has nearly 2 million followers on Twitter alone.
Phil Robertson has over 2.5 million fans on Facebook and the show has over 7.5 million. It’s easy to see how they will add great value to the Texas Motor Speedway.
They bring their audience exactly what they want. They’ve been no stranger to controversy but boycotts and negative commentary haven’t done much to stop the roll of the Duck Dynasty train.
Duck Commander has been the Robertson family business since Phil Robertson founded it in West Monroe, La., in 1972.
The company also has a successful brand of merchandise and souvenirs, which will be on prominent display at the track, Gossage said. The track also will serve Uncle Si’s Tea at its concession stands, along with menu items from Duck Commander Family Foods.