How Was It Executed?
As with most of our restaurant promotions, we deployed a video “carpet-bombing” marketing strategy that is designed to QUICKLY grow a very targeted Custom Audience and a large, yet geographically precise, Lookalike Audience.
What makes the results of these types of promotions so significant is the treasure trove of data that we can compile for future remarketing. Despite all of the hype about Facebook privacy laws, these types of audiences are quite viable. Imagine having a database of tens of thousands of engaged Facebook users, who fit your customer avatar quite specifically, that you can market to with the click of a button? Yeah…that’s gold! We create that for our clientele.
We used a combination of front facing video and “dark posts” directed at other targeted audiences compiled from various interests. The magic comes in the back end targeting and Facebook advertising strategy. (which we can manage as well)