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“Where Beer and Food Lovers Unite!”

Full disclosure…The Yard House is one of my favorite restaurants. Have you been to one of their locations? At Yard House, they have a passion for great beer, great food and great music. They say that they have the world’s largest selection of draft beer. Their menu boasts more than 100 items made from scratch daily. Each restaurant’s upbeat atmosphere is complemented by original artwork and backed by a soundtrack of classic rock hits.
As you might have seen, restaurant promotions are right in our wheelhouse. We’ve done so many, and we love them. A good restaurant that serves up great food in an welcoming and vibrant atmosphere makes for a great guest experience. (there’s that word again)

We have executed promotions for many restaurants and the result is always the same. If we agree to get involved, you can count on great engagement, amazing level of guest participation, happy winners, and substantial repeat visitation. And that’s the primary reason for doing these types of promotions.

 

42000
video views
2148
comments and engagements
700
7X return on ad spend

The Challenge

There’s a reason why we don’t accept just any restaurant to work with. We love working with establishments that serve great food, foster a fun environment, and provide EXCELLENT customer service. Yard House meets all of those criteria.
Our challenge is usually the same. That being to drive incremental revenue and repeat visits to the establishment. Everyone knows about Yard House, but with so many options for today’s time-strapped consumer, you have to do more to create repeat visits. Higher end restaurants are what we call “destination dining”. They are not the kind of restaurants that you’re driving by and just decide to grab a quick bite.
People plan to go to high-end restaurants. Our job is to help restaurants to increase visitation frequency, and to get new customers in the door, all in an effort to capitalize on the lifetime value of the customer.

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How Was It Executed?

As with most of our restaurant promotions, we deployed a video “carpet-bombing” marketing strategy that is designed to QUICKLY grow a very targeted Custom Audience and a large, yet geographically precise, Lookalike Audience.
What makes the results of these types of promotions so significant is the treasure trove of data that we can compile for future remarketing. Despite all of the hype about Facebook privacy laws, these types of audiences are quite viable. Imagine having a database of tens of thousands of engaged Facebook users, who fit your customer avatar quite specifically, that you can market to with the click of a button? Yeah…that’s gold! We create that for our clientele.
We used a combination of front facing video and “dark posts” directed at other targeted audiences compiled from various interests. The magic comes in the back end targeting and Facebook advertising strategy. (which we can manage as well)

Takeaway Learned?

Our experience has told us that most restaurants are not using the strategies that we use to their advantage. That’s because their job is to concentrate on serving great food and making sure the guest has a great experience. However the days of sticking a coupon in the mail have passed. Today’s consumers have many choices. You have to make them want to visit your restaurant. It’s also not just about the food. It’s about the overall guest experience.
Our strategy and execution allows for targeted geo-saturation and timely replication across any market. And it brings an element of fun to the marketing process. And I challenge you to find many agencies or consultants who are as passionate as we are. We’re not you vendor. We’re you’re partner.
298
new restaurant visits tracked by coupon redemption
1750
emails to remarket to
88.78
average order value by participants

What Do We Do?

Our team can run a campaign in any market in America. Very simply, we drive massive interaction with current and prospective customers in ANY geographic area. Down the street, or across the country, and we get them engaged with your business. Many businesses that we work with have advertising agencies that make and place their commercials. But those commercials don’t work on Facebook or Instagram. In fact, they serve to actually HURT your brand on those platforms. Our campaigns are also MUCH less expensive than traditional television, radio, or newspaper advertising. We eat them for lunch!

 We Build Promotions And Campaigns That:

  • Can Be Created And Up And Running In As Little As 48 Hours
  • Drive Substantial Brand Awareness
  • All You To Create Viable Custom Audiences For Ongoing Remarketing (you can’t do that with traditional media)
  • Stimulate Immediate Sales

And we do this for a fraction of what you’d pay for a local television, radio, or newspaper campaign.

 Facebook Products Used In This Promotion

  • Geo-Targeted Custom Audiences
  • Conversion Tracking
  • Lookalike Audiences
  • Custom Conversions
  • Video (1250×1250) / (1080×1920)
  • Facebook Messenger Automation

We're Ready When You Are!

It'll Be Like Nothing You've Ever Seen. We're That Confident!

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