“From The Gridiron to the Grill”
This was EXTREMELY time-sensitive. We caught lightning in a bottle and accordingly, we had to move on this while it was hot. The key was to generate as much buzz as possible for White Castle in a short window of time and bring our audience compelling content while driving substantial numbers for the brand.
We decided that we would support this with an all out assault on Twitter and Facebook along with the creation of a tongue-in-cheek video highlighting Anthony’s first day of “work” at an White Castle Restaurant. In addition, I decided to tie-in support for Autism Speaks and to run a campaign to help raise funds for a deserving cause.
Here’s Anthony’s first day of his new career.
Actionable info to help you increase revenue.
And we do this for a fraction of what you’d pay for a local television, radio, or newspaper campaign.