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“Sun, Sand, Surf…and Country Music!”

Held on the white sands of Fort Lauderdale Beach Park in a beautiful oceanside setting, Tortuga Music Festival is a 3-day, multi-stage country music festival featuring some of the biggest names in country, rock and roots music. EVERYONE loves this festival. It really doesn’t matter what kind of music you like. The bottomline is that this event is a party on the beach. And you know what that means! 

This event, being on the beach, means that there’s basically no such thing as “SOLD-OUT“. If you want to go, and have a ticket, you can go and really enjoy yourself. We love working with GA (general admission ) based events. It’s basically using social media to put “as many bodies through the turnstiles” as you possibly can.

Tortuga Music Festival brings like-minded fans together for an unforgettable beach weekend experience that pairs music with meaning to raise awareness for marine conservation. So it was up to us to bring in some bodies and to create a memorable experience for the attendee.

And we used Facebook to make it happen. We do this quite often, so we knew we could personally connect with country music fans throughout South Florida.  And we were right!

video views
Facebook engagements
contest entries

The Challenge

In the interest of keeping it real, this wasn’t a challenge for us. Who doesn’t want to be on Fort Lauderdale beach, in the sun, in the water, partying with old and new friends while listening to bands like Florida Georgia Line, Keith Urban, Snoop Dogg, and Eric Church? 
If there was a challenge it was how to manage the deluge of interaction and engagement. But that’s really not a problem…for us. 

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How Was It Executed?

We used a video marketing strategy that was designed to QUICKLY grow a very targeted Custom Audience and a large, yet geographically precise, Lookalike Audience. What makes the results of this promotion so significant is that it was limited to just 48 hours from start to finish and it was directed to a market of people who reside within 100 miles of Fort Lauderdale, Florida.  We used a combination of front facing video and “dark posts” directed at other targeted audiences compiled from various interests. Pretty simple eh? The magic comes in the back end targeting and our proprietary Facebook advertising strategy.
That’s code for…we know how to reach your customers!

Takeaway Learned?

We were tasked with putting people through the turnstiles and to drive substantial traffic and engagement for a brand partner who used this event as leverage to appeal to a targeted demographic. We love sniping concerts and festivals. They are the epitome of low-hanging fruit.  Most agencies need weeks and sometimes months to execute promotions such as these. We confirmed that we can “out engage” just about any brand property, ESPECIALLY on a local level, with our Facebook ads strategy. And the best part of it all, is that with our precise targeting and high levels of engagement, we obtain higher conversions at a lower cost!
in additional incremental revenue
emails to remarket to annually
in potential lifetime recurring revenue

What Do We Do?

Our team can run a campaign in any market in America. Very simply, we drive massive interaction with current and prospective customers in ANY geographic area. Down the street, or across the country, and we get them engaged with your business. Many businesses that we work with have advertising agencies that make and place their commercials. But those commercials don’t work on Facebook or Instagram. In fact, they serve to actually HURT your brand on those platforms. Our campaigns are also MUCH less expensive than traditional television, radio, or newspaper advertising. We eat them for lunch!

 We Build Promotions And Campaigns That:

  • Can Be Created And Up And Running In As Little As 48 Hours
  • Drive Substantial Brand Awareness
  • All You To Create Viable Custom Audiences For Ongoing Remarketing (you can’t do that with traditional media)
  • Stimulate Immediate Sales

And we do this for a fraction of what you’d pay for a local television, radio, or newspaper campaign.

 Facebook Products Used In This Promotion

  • Geo-Targeted Custom Audiences
  • Conversion Tracking
  • Lookalike Audiences
  • Custom Conversions
  • Video (1250×1250) / (1080×1920)
  • Facebook Messenger Automation

We're Ready When You Are!

It'll Be Like Nothing You've Ever Seen. We're That Confident!

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