Do you realize that some people are growing up not knowing what a typewriter is? Those of us who may have a little gray around the temples know them well. We relied upon them for our term papers and it's the way the great writers of our day created their…
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Differentiation is an obsolete concept. Coming up with a message doesn't make your brand different. You're merely trying to convince the consumer that you're different. But let's be realistic. Is there a whole heck of a lot of difference between one product on the shelf than the other? A brand likes…
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