In 1984, the German new wave group, Alphaville, dropped the pop culture standard titled "Forever Young". The somewhat foreboding song talks about living in the moment. Living life without ever taking tomorrow for granted, because so much is out of our control, that there's really no guarantee of a tomorrow.…
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I know...that's a pretty bold headline. I realize it may be wishful thinking, but after what I witnessed, hopefully we're not that far off from seeing it happen. Target Shows The Future Of Commercials Did you watch the 2015 Grammys? In my opinion, it was quite boring. Losts of pomp,…
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Do you wake up every morning with a compelling desire to get to work? Do you see the day as one big ball of awesomeness that you can't wait to take in? Do you wake up with a smile because you know that your day will be filled talking to…
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JTNDaWZyYW1lJTIwc3JjJTNEJTIyJTJGJTJGd3d3LnlvdXR1YmUuY29tJTJGZW1iZWQlMkZhM1RYVkx2S0h2NCUzRnJlbCUzRDAlMjIlMjB3aWR0aCUzRCUyMjgwMCUyMiUyMGhlaWdodCUzRCUyMjQ1MCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRCUyMmFsbG93ZnVsbHNjcmVlbiUyMiUzRSUzQyUyRmlmcmFtZSUzRQ==Maybe the title of this article should be "Small School Fraternity Hits the Big Time with Social Media." It surely describes the viral video made by the guys at Transylvania University's Delta Sigma Phi. The Delta Sig brothers produced and posted a rendition of Taylor Swift's song, "Shake it Off",…
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The number one objective of any brand is to sell more products and services. The number one objective of an advertising agency is to craft a message that gets us all to buy their client's stuff. And in this digital age, our collective desire is to avoid being sold to…
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Shakira is promoting the World Cup in grand fashion on social media. With her 25 million followers on Twitter, 3 million followers on Instagram, 4.4 million subscribers on YouTube, and whopping 96 million fans on Facebook, she's a mighty force on social media. And she's using it to call on…
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I've previously mentioned (guaranteed actually) that I believe social media marketing efforts for 2014 will begin to be more be focused on sports and entertainment and the integration of brand partners. Accordingly, I've been doing a lot of research and I'm finding that it appears the basis for my change…
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