Shakira is promoting the World Cup in grand fashion on social media. With her 25 million followers on Twitter, 3 million followers on Instagram, 4.4 million subscribers on YouTube, and whopping 96 million fans on Facebook, she's a mighty force on social media. And she's using it to call on…
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I've previously mentioned (guaranteed actually) that I believe social media marketing efforts for 2014 will begin to be more be focused on sports and entertainment and the integration of brand partners. Accordingly, I've been doing a lot of research and I'm finding that it appears the basis for my change…
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