Marketing has evolved so fast in the digital era that many major brands and agencies are finding it very hard to keep up. The quote above by Seth Godin was said over 6 years ago! Think about that for a second. In 2009 he declared the demise of traditional advertising….
I keep asking myself this question over and over. I don’t understand why the concept of content creation, contextually relevant content that is, has not been a priority for a lot of brands and their agencies. A recent study states that a mere 46% of companies produce any real content….